Within the project, many innovations have been implemented in order to facilitate the fluidity of the activities of Tape à l'oeil in its circular economy process. Indeed, among these innovations there is the presence of electronic interfaces that play videos showing how and where the clothes customers want to bring back to the store are redistributed/recycled.

​

Moreover, another major innovation is the implementation of a machine whose purpose is to receive the clothing returned to the store. This machine is organized in a clear and precise way so that the person wishing to get rid of a garment has the choice between putting the garment in a slide that will bring the garment to a stock destined to be redistributed to needy children, or a second slide that will bring the garment to a stock destined to clothing recycling. Moreover, in order to make this machine coherent, there are explanatory posters to know which type of clothing to put in the 2 slides. Videos of the association "Solidarités International" in the field distributing the clothes collected by the store thanks to its customers, to needy children will also be broadcast on the collection machine, all on a musical background to maintain a visibility and an important attractiveness.

 

Finally, the last measure put in place is the possibility of making donations in payment terminals such as small amounts (for example 50 cents or 1€) which are then transferred to our partner association that helps disadvantaged children and the customer will receive a ticket with an identifier that will then allow a tax deduction.